Packshot

Also known as pack shot, packshot photography. Category: Photography techniques

A packshot is a clean, standardised photograph of a product, typically on a plain white or transparent background, often showing the product with its packaging and labels. Packshots are used in online shops, catalogues and marketplaces where products must be shown consistently and without distractions.

Good packshots are evenly lit, sharp from front to back and shot from consistent angles, so that a whole range looks uniform on a category page. Many marketplaces require a packshot-style main image.

How PhotoRobot uses it

PhotoRobot systems capture packshots together with 360 spins in one sequence, and the PhotoRobot Studio service delivers them on white or transparent backgrounds. Glass-plate turntables such as the Centerless Table produce a natural white background without clipping.

See on photorobot.com

  • White background: A background of pure white (RGB 255, 255, 255), standard for e-commerce product images.
  • Hero image: The main product photo shown first on a product page or listing.
  • Still image: A single photograph of a product, as opposed to a spin, video or 3D model.
  • Depth of field: The distance range in front of and behind the focus point that appears acceptably sharp.
  • GS1 image standards: GS1 guidelines for how product images are captured, named and exchanged in retail supply chains.

Where this term appears on photorobot.com

Mentioned on 35 pages of photorobot.com. The 20 most relevant:

  1. Packshot Photography - What is it, and How to Produce It (Blog)
    Branching off product photography, packshot photography sets guidelines to taking photos of a product typically with its packaging and labeling.
  2. Still Product Photography - PhotoRobot Output Examples (Output type)
    Achieve professional still image packshots and 360 packshots on a distraction-free background in one click! Advertise product design features, materials, colors, and details from multiple angles in…
  3. Simple Product Portfolio Production: PhotoRobot Wizards (Blog)
    It may also automate back-end operations like the extraction of specific still images: packshots, GS1 imagery, detailed shots and more.
  4. 360° Product Photography - Content Formats and Production (Blog)
    …Product Photography? 360° product photography (also 360° spin, spin photography, or 360° packshot photography) appears mainly on webshops and e-commerce product pages.
  5. Photo Studio Equipment & Software: Today’s Industry Leaders (Blog)
    360s (also 360 spins, spins, or 360° packshots) often refer to standard, single-row spins.
  6. CENTERLESS TABLE (Robot)
    This creates a natural, white background for high-quality photos, from still images and packshots to 360° imagery.
  7. eCommerce Photography - How to Optimize Production (Blog)
    Organizes various outputs into easily located folders (still images, packshots, 360s) 3.
  8. Automated Packshot Photography Outputs: Geckota Watch (Output example)
    Using the pillow to display the watch in a vertical position, PhotoRobot produced the product spin consisting of 36 images in 40 seconds.
  9. Automated Packshot Photography Outputs: Packaged Watch (Output example)
    36 web-ready packshots and the 360 spin of this watch in its packaging required only 40 seconds to produce with PhotoRobot.
  10. About PhotoRobot - Company History & Documentation (Manual)
    This includes automation to support still image & packshot photography, 360 product photography, 3D object modeling, product animation, and 360 product video.
  11. CASE 850 (Robot)
    Packshot Photography - What is it, and How to Produce It Branching off product photography, packshot photography sets guidelines to taking photos of a product typically with its packaging and…
  12. PhotoRobot Product Photography Automation Solutions (Page)
    Produce 1000s of web-ready product images, packshots, stills galleries, and 360 + 3D assets daily thanks toAI-Driven & Automated Photography! HARDWARESOFTWARE One Click, More Outputs.
  13. Present Products with Style - PhotoRobot Studio (Page)
    Order hero images, stills, packshots, 360 spins, interactive 3D models, and 360 product video.
  14. What is Automated Product Imaging? (Glossary)
    It encompasses the production of 2D packshots, 360-degree spins, and 3D models.
  15. How to Photograph Models on a Catwalk: Directing and Poses (Tutorial)
    What is the product, and what kind of photos do we need to capture? (Is the aim to create still images, 360 packshots, and / or product videos? Are we photographing for the web, print, or both?) Which…
  16. Cube Compact - The Universal 360 Photography Robot (Blog)
    This is often with web-ready results that require minimal to no retouch, from complete galleries of packshots to 360 spins.
  17. E-Commerce Content Creation and Content Marketing in 2021 (Blog)
    Among many, there are the most basic — lifestyle and packshot photography.
  18. PhotoRobot Viewer - 2D / 3D / 360 Product Image Hosting (Blog)
    Users host image galleries, packshots, 360 spins & multiple product configurations all on a single interface.
  19. PhotoRobot CONTROLS (Software)
    Complete Image Hosting & Delivery Easily distribute product imagery online, including: complete galleries, packshots, 360 spins, hotspots, panoramas & more with PhotoRobot’s Product Viewer.
  20. PhotoRobot Viewer (Software)
    Complete Image Hosting & Delivery Easily distribute product content online, including: image galleries, packshots, 360 spins, hot spots, panoramas & more with the PhotoRobot Product Viewer.

…and 15 more pages.

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