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PhotoRobot logo with black text
Products
PRODUCTS
Robots

Specialized robot designs for automation in 360 + 3D product photography

Software

Photo studio software for robots that easily integrates into existing workflows

Ghost Mannequins

Transparent & ghost mannequins for online fashion stores & clothing photos

iPhone Photography

Mobile iOS app to integrate iPhone camera control with PhotoRobot

Modules
Centerless Table
CENTERLESS TABLE

A universal, motorized turntable solution for shadow-free product photography

Turntable
TURNTABLE

A heavy-duty rotating turntable to support 360 product photography of heavy objects

MultiCam
MULTICAM

A multi-camera system for capturing multi-row 3D product photos with multiple cameras simultaneously

Case 850
CASE 850

The ultimate, portable robotic workstation for 360 product shots and photogrammetry 3D modeling

Cube
CUBE

One of the most versatile PhotoRobot devices, for standalone use or in combination with other robots

Robotic Arm
ROBOTIC ARM

A precise robot camera arm to add the 3rd dimension to your 360 product photography and multi-row spins

Frame
FRame

An all-in-one motorized turntable and robot camera arm for shadow-free 360 product photography and 3D modeling

Turning Platform
TURNING PLATFORM

A heavy-duty turntable photography solution for large and / or heavy products like furniture and machinery

Catwalk
CATWALK

A rotating 360 platform for capturing fashion videos and model product photography in 360 degrees

Carousel 5000
CAROUSEL 5000

A heavy-duty, motorized turntable for photography of automobiles, furniture, machinery, and other heavy objects

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Why PhotoRobot
Outputs
OUTPUTS
Output Types

Compare all automated photography output formats

Gallery

View example product imagery of various industries

GS1 Image Standards

Adhere to GS1 image capture standards automatically

PhotoRobot - 360° image creation
Applications

Explore example PhotoRobot outputs in 2D + 360 + 3D + 360 product video

Industries
Automotive
AUTOMOTIVE

Automotive 360 carousel systems for car dealerships, superstores, online retailers, and private sellers

Related robots
Carousel 5000
Electrical Goods
ELECTRICAL GOODS

360 photo turntable modules for automated product photography of electrical goods, tools, and appliances

Related robots
Case 850, Frame
Fashion
FASHION

Systems for 360 product photography of fashion products on mannequins, models, turntables, and more

Related robots
Case 850, Cube, Catwalk
Footwear
FOOTWEAR

Photo studio 360 turntable & flatlay workstations for high-speed 360 product photography of footwear

Related robots
Centerless Table, Case 850
GS1 & Packaged Goods
GS1 & Packaged Goods

OCR and automatic GS1 image capture features for photography of packaged goods and grocery products

Related robots
Centerless Table, Case 850
Household Goods
HOUSEHOLD GOODS

Heavy-duty rotating photography platforms for medium to large items or heavy household goods like furniture

Related robots
Turning Platform
Jewelry
JEWELRY

Automated studio systems with expansion accessories to facilitate photography of jewelry and luxury goods

Related robots
Case 850, Cube
Sporting Goods
SPORTING GOODS

Spin photography systems for sports equipment and items that cannot stand on their own like bicycles

Related robots
Turning Platform, Cube
Museum (Collection Items)
MUSEUM (COLLECTING ITEMS)

Photography systems to safely photograph & digitize museum and antique collection items for academia and research

Related robots
Case 850, Cube
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Why PhotoRobot
Workflow
Workflow
Production Line

Scan & Measure, Sort & Style, Robotize Capture, Post-Process, API & Publish

Production Workflow

From item intake & tracking to photography, content delivery and product return

Productivity

One-click automated production of 2D + 360 + 3D assets and 360 product video

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Why PhotoRobot
Resources
Resources
Tutorials

Find tutorials on our automated photography techniques

Manuals

Research PhotoRobot technical manuals & documentation

Academy

Train Your Studio Teams
From the Ground Up

Library
Blog

Read about PhotoRobot and the latest innovations

Videos

Watch video demos of PhotoRobot technology

FAQ

Find answers to customers’ most common questions

Downloads

Download the latest software versions & products

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Why PhotoRobot
Pricing
Pricing
Hardware Pricing

Pricing levels of PhotoRobot robotic workstations

Software Pricing

Pricing levels for local, cloud, and hybrid versions

Support Pricing

To meet different needs, we offer service plans

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Why PhotoRobot
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Glossary
Centre of rotation

Centre of rotation

Also known as center of rotation, rotation axis. Category: Photography techniques

The centre of rotation is the axis around which a turntable or rotating platform turns. A product placed exactly on it stays in the same position in every frame of a spin; an off-centre product appears to wobble or drift.

How PhotoRobot uses it

PhotoRobot turntables mark the centre of rotation with positioning lasers, and software auto-centering corrects misplaced products afterwards. With CubiScan measurements, the robotic arm can raise the camera to the vertical centre of the object automatically.

Related terms

  • Laser positioning: Lasers projected onto the turntable that show where to place a product so it sits at the centre of rotation.
  • Auto-centering: Software correction that aligns a product to the centre of rotation in every frame so a spin does not wobble.
  • Photography turntable: A rotating platform that turns a product in front of a fixed camera so it can be photographed from every side.
  • 360 spin: An interactive sequence of images of a rotating product that the viewer can turn with the mouse or a finger.

Where this term appears on photorobot.com

Mentioned on 25 pages of photorobot.com. The 20 most relevant:

  1. Getting Started - A PhotoRobot User Support Manual (Manual)
    …of the functions of controlling it via CAPP is that the elevation movement aligns the rotation axis to the midpoint of the photographed object’s height.
  2. ROBOTIC ARM (Robot)
    …11.8“ 400 mm / 15.8“ Top view range 0°–90° Top view range – minimum step 1° Radius from centre of rotation – short arm 620 – 950 mm / 24.4“ – 37.4“ 800 – 1,250 mm / 31.5“ – 49.2“ Radius from centre of…
  3. PhotoRobot_Controls: Auto-Centering 360 Product Photography (Blog)
    Often, when shooting 360 product photos, you encounter the problem of objects not staying in the center of rotation.
  4. CATWALK (Robot)
    Radius from center of rotation 460 × 840 × 2 000 mm / 18.1" × 33.1" × 78.8" Virtual Catwalk Station 500 × dia.
  5. CENTERLESS TABLE (Robot)
    Easy set-up of objects to the centre of rotation using laser-guided positioning Up close.
  6. MULTICAM (Robot)
    …Top view range – increment 7.5° Number of positions for mounting DSLR 13 Radius from centre of rotation 950 mm / 37.4" 1250 mm / 49.2" Supply voltage AC 115 / 230 V Properties.
  7. ROBOTIC TURNTABLE (Robot)
    Easy positioning of the object to the centre of rotation using laser locating Picture Perfect.
  8. TURNING PLATFORM (Robot)
    …90° Top view range – increment 7.5° Number of positions for mounting DSLR 13 Radius from centre of rotation 950 mm (37.4") 1250 mm (49.2") Supply voltage AC 115 / 230 V Dimensions.
  9. PhotoRobot Centerless Table CL1300 & CL850 User Guide (Manual)
    Setup of objects to the center of rotation with laser-guided positioning.
  10. PhotoRobot Controls Software Solution Overview & Pricing (Manual)
    Take for example auto-centering for products that the operator has not positioned perfectly into the center of rotation.
  11. PhotoRobot Robotic Turntable and Robotic Arm V8 User Guide (Manual)
    Laser-guided object positioning to always find the absolute center of rotation.
  12. 360° Product Photography - Content Formats and Production (Blog)
    For example, both motorized turntables and robotic camera arms feature laser-guided positioning to easily locate the absolute center of rotation.
  13. 7 Components to Capture the Perfect Product Photo (Blog)
    It’s always important to get the product in the center of the rotation to produce powerful spin (or even still) photos.
  14. Custom Photography Solutions and Technology (Blog)
    The mount fixes to a portal directly above the turntable, and trains cameras on the absolute center of rotation.
  15. Introducing: PhotoRobot's MultiCam for Multi-Row Product Photography (Blog)
    Otherwise, the motor-assisted height adjustment makes it possible to easily and quickly point cameras to the center of rotation, with the vertical-center always in the middle of the object’s height.
  16. PhotoRobot Hardware for Automated Product Photography (Blog)
    This is useful not only when placing products in the center of rotation, but also for aligning the arm and the table together.
  17. PhotoRobot’s Case for Automated 360 Product Photography (Blog)
    The Case also features a built-in cross laser system to facilitate operators in finding the center of rotation for every product.
  18. Robotic Turntable for 360° Photography and Heavy Objects (Blog)
    Thanks to the laser positioning system to locate the center of rotation, product photography on this motorized turntable becomes easy even for amateur photographers.
  19. The Frame: Next-Generation Motorized Turntable Photography (Blog)
    …while also ensuring simple automatic calibration and easy setup of products to the center of rotation.
  20. Using a Macro Lens for Product Photography (Blog)
    PhotoRobot’s Centerless_Table, for example, ensures cameras remain on the absolute center of rotation throughout the entire photoshoot.

…and 5 more pages.

Browse the full glossary A–Z

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